Dr. Jory Weintraub of Duke’s Science & Society Initiative taught a CSQC-sponsored two-part webinar on “Science Communication and Outreach in the Time of Covid-19” to students and postdocs at all four CSQC institutions. Strategies to reach diverse, non-expert audiences in a Covid-19-safe manner were discussed, along with the importance of communicating science to the general public.
Specific topics covered: (1) defining your message and framing it for your audience; (2) communicating it clearly and without jargon; (3) supporting it with metaphors, statistics, and storytelling; and (4) sharing it through social media and public outreach. Selected pre-readings were taken from Nature and Frontiers in Communication. Interested in learning more about this topic? See related workshops and trainings here: https://scienceandsociety.duke.edu/engage/signature-programs/science-communication/workshops-training/